Stephen Curry, Fanatics Authentic Agree To Exclusive Deal For Licensed Merchandise

Warriors G Stephen Curry has "signed an exclusive autograph and memorabilia deal with Fanatics Authentic," according to Darren Rovell of ESPN.com. Terms of the multiyear licensed merchandise deal "were not disclosed." Fanatics previously had a "one-off signing with Curry and observed his appeal firsthand." Fanatics Exec VP Victor Shaffer said, "There was no question that after the MVP and the title, the velocity of orders picked up. But we also saw that his fan base was expanding way beyond his traditional markets." He added that the new deal "will include signed shoes and jerseys as well as game-worn memorabilia." Shaffer noted that Curry's contract with the company "doesn't preclude him from signing for fans for free." Shaffer: "We want him to keep fans happy." Rovell noted other athletes with exclusive Fanatics Authentic deals include Cubs 3B Kris Bryant, 49ers QB Colin Kaepernick, Red Sox DH David Ortiz, Broncos QB Peyton Manning, Capitals LW Alex Ovechkin and Spurs G Tony Parker (ESPN.com, 9/24).