The Falcons "have sold PSLs for 12,997 seats" at Mercedes-Benz Stadium for a total of $116.7M, according to Georgia World Congress Center Authority figures cited by Tim Tucker of the ATLANTA JOURNAL-CONSTITUTION. The figures "underscore the substantial role the seat licenses ... will play in helping pay for the private portion of the new downtown stadium’s construction cost," which is $1.4B, because proceeds "go toward the cost of building" the facility. But the figures "also reveal that the vast majority of seats in the 71,000-seat stadium are yet to be sold." Legends Global Sales VP/Sales & Service Michael Drake, whose company is handling PSL sales for the Falcons, said that current figures "are actually higher than the GWCCA’s records show." The Falcons "attribute the difference to a one-month lag before team officials are required to submit signed seat-license contracts to the state agency." The Falcons "have been marketing the PSLs to the team’s current season-ticket holders since early this year, starting with approximately 7,500 seats in the premium 'club' sections in January and moving on to 60,000-plus non-club seats in June." PSL prices "range from $10,000 to $45,000 for club seats -- defined as seats with access to lounges and other amenities -- and from $500 to $5,500 for non-club seats." The Falcons "have sold 3,906 club seats" for total PSL fees of $85.3M and 9,091 non-club seats for $31.4M. Drake said that the $10,000 seat licenses, located in the new stadium’s middle level, "are sold out" (ATLANTA JOURNAL-CONSTITUTION, 9/18).
