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SnapChat and the NFL launched
the partnership last week |
The NFL has signed a deal with Snapchat that will see the social media site set up Snapchat Stories around games. The two have arranged a weekly schedule that will run worldwide and include all NFL teams and run throughout Super Bowl 50. They quietly launched the NFL’s Snapchat Stories during Week 1 and plan to set up another Snapchat Story around tonight’s Broncos-Chiefs “TNF” game. “We’ve been following the growth of Snapchat for some time now,” said NFL Dir of Digital Media & Business Development Blake Stuchin. “We’ve been having conversations for well over a year looking for the right way to feature the NFL on the Snapchat platform.” The two will share ad revenue from “brand snaps” that are inserted inside the stories. The NFL already has started talking to its sponsors about getting involved, Stuchin said. “This is a platform that has scale and attractive demos,” he said. The NFL set up a Snapchat Story around the Draft that collected 15 million views. The NFL stories will include user-generated Snaps from fans in and around the stadium, plus videos and pictures submitted by team and league executives that can provide more unique access. It will not include any broadcast footage. “It’s designed to give users the experience of what it’s like to be an NFL fan,” Stuchin said. The league has deals with social media companies like YouTube and Twitter. Notably, it does not have a formal deal with Facebook.
