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Former UNC Football Player Needles NCAA, Emmert By Creating New "Likeness" T-Shirt Line

Former Univ. of North Carolina football player Caleb Pressley is "attempting to create awareness by having some fun with college athletes' inability to profit off of their image" by creating a line of T-shirts, according to Andrew Carter of the Raleigh NEWS & OBSERVER. Pressley, working with BarstoolSports.com, has created the "Likeness" line, which includes 16 shirts. Many feature "cartoon images that bear a striking resemblance -- a likeness, if you will -- to current college football players." There also is a shirt "with a cartoon drawing" of Mark Emmert that shows the NCAA President smiling while "standing in front of large stacks of cash, his hands extended as if to say, 'Show me the money.'” The shirt includes a logo that "looks like the NCAA logo, except it says, in the NCAA font, 'Likeness.'” The $25 shirts cost $12.50 to make, so each shirt "nets $12.50 in profit." While Pressley is keeping profits from the Emmert shirt, he has a "rough plan" for what to do with profits from the other shirts. He said, "We’re saving the money and we’re going to give them to people that we feel like are deserving." Carter notes one shirt "features a football player, a quarterback, wearing a maroon No. 15 jersey with the words, 'Dak the Ripper.'” Perhaps not coincidentally, Mississippi State QB Dak Prescott "wears No. 15 and often can be seen on the field in Mississippi State maroon." Another shirt "features a player in a red No. 27 jersey in mid-stride, cradling a football firmly in his left arm." Underneath the cartoon image it reads "Young Chubb," and it is "probably not a stretch to suggest the shirt references Georgia running back Nick Chubb, who happens to wear No. 27" (Raleigh NEWS & OBSERVER, 9/16).

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