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Marketing and Sponsorship

Marketplace Roundup

In Chicago, Dan Cahill noted a rape investigation involving Blackhawks RW Patrick Kane "could make for a tough decision for EA Sports," which in June announced that Kane and Blackhawks C Jonathan Toews were on its "NHL16″ cover. The situation "has people wondering if EA can or will pull the cover if anything comes of the investigation" (CHICAGO SUN-TIMES, 8/8). ‎Performance Sports Group Senior Dir of Corporate Communications Steve Jones, the parent company of Bauer Hockey, said that the brand, which sponsors Kane, "had not asked retailers either to remove or keep up any imagery of Kane while it monitors the situation" (CHICAGO TRIBUNE, 8/9).

BEER IS FLAT: Molson Coors said that it "didn't see any meaningful boost in sales from the latest post-season even though four Canadian teams" made the playoffs. Molson Coors Canada President Stewart Glendinning: "What would be helpful is if we had more Canadian teams going further, then we would start to see it." Molson Coors said that it "plans to aggressively step up its advertising for the rest of this year as it looks to reverse market share losses and spur volume growth in its two largest markets" -- Canada and the U.S. The CP's Ross Marowits reported much of the unspecified additional spending "will be targeted on Coors Light, which is getting new packaging and will be supported by new TV ads" (CP, 8/9).

RAISING CANE: In N.Y., Barbara Ross reported N.Y.-based designer Teresa Taylor, who is the girlfriend of former MLBer Art Shamsky, "is accusing a Long Island medical equipment firm of stealing her ideas for wooden canes shaped like baseball bats and aluminum canes decorated" with MLB logos. Taylor said that she "had a licensing agreement with MLB to use team colors and logos on the canes but Drive Medical Design and Manufacturing of Port Washington failed to manufacture them and instead is trying to get its own patent on them." She is "demanding" $12M in damages (N.Y. DAILY NEWS, 8/8). In N.Y., Julia Marsh noted MLB "yanked the contract" with Taylor in last October "after she failed to launch the product on time." She "had anticipated selling" more than 1.8 million canes in the first two years alone (N.Y. POST, 8/9).

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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