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Sounders-Timbers Twitter Feud Reflects Blurred Lines Of Social Media Etiquette

The Sounders and Timbers during a back-and-forth interaction on Twitter last week "demonstrated that the lines between 'edgy' and 'poor taste' remain blurred when it comes to social media," according to Geoff Baker of the SEATTLE TIMES. The spat "devolved into potty-humor" after the Sounders acquired MF Andreas Ivanschitz from La Liga club Levante. The official Timbers feed "took a jab, tweeting: 'So, let’s get this straight: Ivanschitz and Deuce are on the same team now?'" Deuce is the nickname for Sounders F Clint Dempsey, but "also a common slang word." The Sounders "could have let it go," but instead "upped the ante by tweeting: 'A __ joke from a __ club' and filling in the blanks with an emoji -- a Twitter cartoon logo -- of a smiling pile of manure." The Sounders "deleted their tweet, but not before fans took screen grabs." The Timbers, "on the other hand, let their tweet stand." Sounders Senior Dir of Communications Alex Caulfield said that the club "had no comment." Baker: "Behind the scenes, though, I’m told the Sounders are taking things quite seriously." Longtime Sounders Digital Media Dir Shane Evans "left for a new job two weeks ago" (SEATTLE TIMES, 8/10).

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