Under Armour may have yet again outdone itself with its release of a football uniform which is claimed to be “ungrabbable”. The Maryland Terrapins were provided with a uniform made of the new garment for testing, while Notre Dame, Auburn, Utah and Cincinnati will all wear it in the upcoming season.
It is being called ‘ArmourGrid’ and has been touted as “The toughest jersey Under Armour has ever made: stronger, lighter, and virtually ungrabbable” by MarylandPride.
“This incredible new football jersey is built with ArmourGrid technology—the strongest, lightest, most durable fabric in the game…Under Armour created it for one reason: to make you ungrabbable on gameday. Five teams will wear it. Only Maryland tested it.”
“The result: THEY CAN’T HOLD YOU. THEY CAN’T STOP YOU.”
Under Armour says that they were inspired by the engineering of reinforced concrete and wanted to create something that would not have any potential for disadvantage whatsoever to the person wearing it.
What this means for Under Armour’s competition is that if jersey-makers do not replicate similar technology they may be left behind in American Football.
Brands like Nike, Adidas and Reebok have long been the preferred clothing brands for many sports, but as we’ve seen through a variety of new business angles, Under Armour is fast approaching the top.
While many sportswear companies focus on things like weight and comfort, new ways to create a competitive advantage on the field seem to come in second. The new ArmourGrid technology could soon take over football and flood through the NFL if it is proven successful this season.
Under Armour has yet to release the fine details of the product and how it came about, but from what we have heard to this point, all teams will be weighing their options on whether the new technology is a good investment.
