Menu
Marketing and Sponsorship

Nebraska Becomes Latest College To Stop Selling Jerseys Featuring Players' Numbers

The Univ. of Nebraska has become the latest college in "limiting the numbers on the jerseys fans can buy," as only No. 1 and No. 15, as in 2015, will be available for fans to buy this fall, according to Richard Piersol of the LINCOLN JOURNAL STAR. Licensees selling NU jerseys "are limited to the same numbers, and nobody gets a grandfather clause." The policy change "isn't just for football, but for all sports that have jersey replicas for sale." NU Associate AD/Marketing & Communications David Witty said, "We do not want to attribute any number to any specific student-athlete." Witty added that it was "apparent from Big Ten Media Days in Chicago that other Big Ten teams are doing to same thing." Piersol reported that nobody is "saying publicly this has anything to do directly" with the O'Bannon antitrust case, which would allow college athletes "to be paid for using their likeness and images in commercial ventures." Witty in an e-mail wrote the change was "not specifically" due to the O'Bannon case, but instead was more due to the "general landscape of collegiate athletics." Piersol noted while the jerseys for sale are not specifically tied to the players wearing them, two of the "most popular Huskers will wear those numbers this season" -- WR Jordan Westerkamp (No. 1) and WR De'Mornay Pierson-El (No. 15) (LINCOLN JOURNAL STAR, 8/2).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/08/03/Marketing-and-Sponsorship/Nebraska.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/08/03/Marketing-and-Sponsorship/Nebraska.aspx

CLOSE