Menu
Marketing and Sponsorship

American Century Investments Re-Ups With Tahoe Celebrity Golf Tourney Through '22

American Century Investments has agreed to a seven-year extension through '22 of its deal to title sponsor the American Century Championship celebrity golf tournament. The event, which is owned and operated by NBC Sports, will continue to take place at Nevada's Edgewood Tahoe Golf Course. American Century became the title sponsor in '98 (American Century). In Reno, Jim Krajewski noted financial terms of the deal were not announced, but the Lake Tahoe Visitors Authority "will continue as the official host destination for the championship, coordinating and providing tournament volunteers." The '15 American Century Championship, which was won by former MLBer and current ESPN analyst Mark Mulder last weekend, is the "longest-running celebrity golf tournament" in the U.S. (RENO GAZETTE-JOURNAL, 7/18).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/07/22/Marketing-and-Sponsorship/American-Century.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/07/22/Marketing-and-Sponsorship/American-Century.aspx

CLOSE