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People and Pop Culture

Going Off The Grid: MLB Team Execs Weigh In On Baseball Biz & Pop Culture

A survey of sports execs offering their opinions on a handful of pressing (and trivial) issues in sports and pop culture. This week, a peek inside MLB front offices:

  • Yankees Senior VP & Assistant GM Jean Afterman
    – Devours pop culture, from low-brow to high-brow and everything in between.
  • Dodgers VP/Ticket Sales David Siegel
    – Living in L.A. makes it impossible to stay uninformed.
  • Twins Exec VP/Business Development Laura Day
    – Loves everything pop culture, but has a hard time keeping up.
  • Brewers VP/Consumer Marketing Jim Bathey 
    – Keeps up with whatever his 13-year-old daughter is into at the moment.

Going Off The Grid
  Next city that should get an MLB team Most marketable star in MLB Favorite ballpark to visit besides yours Best baseball movie Pick anyone to sing the national anthem

Afterman
Can’t say without incurring a tampering charge AT&T Park "Eight Men Out" James Brown

Siegel
Mexico City Safeco Field "Bull Durham" Frank Sinatra

Day
Montreal Mike Trout AT&T Park Prince

Bathey
Montreal Mike Trout Target Field
"Major League"

Do you want to get your thoughts in the Grid? If so, shoot an e-mail to adamharris@sportsbusinessdaily.com.

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