ESPN in June led monthly comScore sports rankings of multiplatform digital reach for the 16th consecutive month, but its total of 72.4 million unique visitors represented a drop for the third straight month and ESPN’s lowest figure since May ’14. The slide also is a marked reversal from a stretch between June ’14-January ’15 in which it set all-time sports category comScore reach records four separate times. After setting its own company records in rank and reach in May, SB Nation also retreated in June, falling from 47.2 million unique visitors to 39.2 million and dropping from fifth place to seventh. Conversely, Deadspin made an upward move, increasing from 11.6 million uniques and 14th place in May to 15.3 million and 11th last month. ESPN maintained its typical category lead in consumption metrics with an average of 79.5 million minutes per user during the month, down 14% from the prior month.
| RANK |
SITE |
UNIQUES (000) |
| 1) |
ESPN |
72,372 |
| 2) |
Bleacher Report-Turner Sports Network* |
53,600 |
| 3) |
Yahoo Sports-NBC Sports Network** |
52,486 |
| 4) |
Fox Sports Digital-Sporting News Media |
50,021 |
| 5) |
MLB |
40,411 |
| 6) |
USA Today Sports Media Group*** |
40,072 |
| 7) |
SB Nation |
39,184 |
| 8) |
CBS Sports^ |
34,543 |
| 9) |
NFL Internet Group |
23,813 |
| 10) |
Sports Illustrated sites# |
22,321 |
| 11) |
Deadspin |
15,275 |
| 12) |
MSN Sports |
14,548 |
| 13) |
Active.com sites |
11,518 |
| 14) |
NHL Network |
10,785 |
| 15) |
WWE |
7,757 |
NOTES: * = Includes NBA.com, NCAA.com and WNBA.com. ** = Includes Rivals.com, ThePostGame.com, Rotoworld and FanDuel. *** = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. ^ = Includes 24/7 Sports. # = Includes 120 Sports, National Football Post and the FanSided Network.
