Menu
Marketing and Sponsorship

Notre Dame Signs Licensing Deal With Fermata; Alabama Extends With CLC

Notre Dame has finalized an agreement with Atlanta-­based Fermata Partners to begin management of the school's trademark licensing program, effective July 1. Notre Dame currently has 210 licensees that will begin the contract transition process immediately. The school becomes the fifth university to align with Fermata, joining Kentucky, Georgia, Oregon and Miami, all of which have partnered with the firm in the past year. This marks Fermata's first major collegiate deal since being acquired by CAA. Notre Dame was previously with CLC (THE DAILY). 

BATTLE GROUND: SPORTSBUSINESS JOURNAL's Michael Smith reports Alabama signed a 10-year extension with CLC for exclusive licensing that will pay the school "in the neighborhood" of $100M, making Alabama "one of the few schools to receive a guarantee rather than a royalty." Alabama AD Bill Battle founded CLC nearly 35 years ago. Learfield Licensing Partners and Fermata Partners "also pursued the Tide’s licensing rights." Alabama "ranks first among CLC’s best-selling schools in the most recent release, just ahead of Texas." During Alabama’s run of national football championships in '09, '11 and '12, CLC helped the school make $5M "in incremental revenue." Michigan is "one of the few other schools that receives guaranteed revenue from its licensing deal." CLC pledged $83.5M to UM "over 10 years in a deal struck last October" (SPORTSBUSINESS JOURNAL, 6/29 issue). In Birmingham, Michael Casagrande noted Alabama was CLC's "first client" in '81. The most recent financial report filed with the NCAA shows Alabama in '13-14 earned $15.4M "through licensing, royalties and advertisements." That is "up considerably in the past decade considering that revenue stream brought in just" $1.1M in '04-05. The school's revenue "jumped the most" after the '09 national football title. It brought in $3.7M "the year before" and $9.3M in '09-10 (BIRMINGHAM NEWS, 6/30).  

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/07/01/Marketing-and-Sponsorship/ND-Alabama.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/07/01/Marketing-and-Sponsorship/ND-Alabama.aspx

CLOSE