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Marketing and Sponsorship

Adidas Launches Wiggins' Signature Shoe; Durant Gets Personal With Latest Nike Release

adidas on Tuesday unveiled T'Wolves F Andrew Wiggins' $140 Crazylight Boost '15 home edition, which will "celebrate the successful first season for Wiggins and pay homage to his Canadian roots in the process," according Zach Harper of CBSSPORTS.com. There "are little white maple leafs all over the shoes with contrasting blue accents to make the pattern pop." The "AW" has a maple leaf in the middle of the "A." adidas calls the shoe "their most innovative shoe to date with a Primeknit upper section of the shoe designed to give flexibility and comfort while having enhanced breathability" (CBSSPORTS.com, 6/23).

THIS IS YOUR LIFE: SI.com's Tim Newcomb reported in a "major change" for Nike's KD8 -- and a first for any Nike basketball sneaker -- the new shoe from Thunder F Kevin Durant's line "uses Nike’s fresh Flyweave technology, an engineered textile built stronger than the similar Flyknit we’ve grown accustomed to" (SI.com, 6/23). BLOOMBERG NEWS’ Hannah Elliott noted the “entire line of new color options” for the KD8 “relates directly” to Durant’s life. Among the options is the KD8 V8, which is “the same color as the Chevy Camaro V8 Durant had customized” in ’10. Another is the KD8 July 4th, which “as expected,” comes in a red, white and blue color schematic. There is also a “vibrant purple option called the Suit,” which “matches the eggplant blazer” Durant wore last year when he accepted the MVP trophy” (BLOOMBERG.com, 6/23).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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