Creative Artists Agency is "doubling down" by acquiring two corporate hospitality firms, Beyond Sports & Entertainment and Goviva, and "rolling them up with its existing practice to form a high-end hospitality, events and experience division called CAA Premium Experience," according to Liz Mullen of SPORTSBUSINESS JOURNAL. CAA will "merge BSE and Goviva with Inside Sports & Entertainment Group, a corporate hospitality firm that CAA acquired last year, and the three companies will operate as one under the new name." CAA Premium Experience "will be led by CAA Sports co-heads Michael Levine and Howard Nuchow." All three firms are based in N.Y., and CAA is "actively seeking office space in Manhattan to house CAA Premium Experience." BSE "specializes in sports VIP experience packages, special events, ticket concierge services and personal appearances." Goviva has "some of the same capabilities, but in addition to sports, the company specializes in creating entertainment, culinary and fashion experiences featuring celebrities." All the founders of BSE and Goviva will work with Inside SEG founders Alan Baum and Ety Rybak as part of CAA Premium Experience" (SPORTSBUSINESS JOURNAL, 6/8 issue).
