Falcons season tickets for non-club seats at the team's new stadium "will cost from $55 to $175 per game, not including the required personal seat licenses," according to Tim Tucker of the ATLANTA JOURNAL-CONSTITUTION. By comparison, season tickets for similarly located non-club seats in the Georgia Dome "currently range from $41 to $122 per game." The Falcons' new arena is set to open for the '17 season. Lower-bowl sideline seats between the goal lines and roughly the 15-yard lines "will cost $175 per game, compared with $122 currently," a 43% increase. Some lower-bowl non-club seats "cost $175 in the Georgia Dome, but those are on or near the 50-yard line and will become much pricier club seats in the new stadium." Club seats "have access to lounges and other amenities. Lower-bowl end-zone seats "will cost $115 and $100 per game, compared with $89 and $75 currently," increases of 29% and 33%, respectively. Upper-bowl sideline seats will "have a top price of $95 per game, compared with $86 now," a 10% increase. Upper-bowl end zone seats will "cost $65 and $55, compared with $41 currently," increases of 58% and 34%, respectively. The Falcons "argue the new stadium’s ticket prices can’t be fairly compared with the Georgia Dome’s." Falcons President & CEO Rich McKay said, "This stadium is not the Georgia Dome, so you’re not comparing apples to apples from the standpoint of location, from the standpoint of amenities or anything like it. So I don’t like when you’re going to try to get to ‘Well, my seat was this’ and ‘My seat was that,’ because your seat won’t exist. The Georgia Dome seat you had will not be in this new stadium" (ATLANTA JOURNAL-CONSTITUTION, 6/6).
