With the Lightning hosting the first two games of the Stanley Cup Final this week, Tampa-based Amalie Oil, which is "hardly a household name despite an international footprint," will get what "might be unprecedented publicity," according to the TAMPA BAY TIMES. The company in September signed a multiyear deal for naming rights to the Lightning's home arena. Much of the oil distributed by Amalie is either "funneled through wholesalers, sold to international oil companies or rebranded under the labels of other distributors and chains like Advance Auto Parts or Auto Zone." But having the Stanley Cup Final in Tampa "will undoubtedly increase the company's visibility" (TAMPA BAY TIMES, 6/4).
HOWDY, PARTNER: In Tampa, Alexis Muellner noted Florida Hospital this past fall became the first Lightning partner in a few years to "buy a 'season presenting sponsorship.'" The company will not "disclose how much it spent, but given the Bolts' great success during the season, and now its exciting playoff run -- Florida Hospital made a winning bet." The team for the postseason "works with its partners to design a plan they like, and then, they wait to see how far the Bolts can go." Florida Hospital West Region VP/Marketing Lauren Key said that the sponsor "pays retroactively, so its costs aren’t assessed until the season actually ends, another example of the Bolts’ willingness to make things work." For the Eastern Conference Finals and Cup Final, Florida Hospital’s logo "was added to center ice." There also was a TV spot "shot at Amalie Arena," featuring Lightning coach Jon Cooper (BIZJOURNALS.com, 6/4).
