DraftKings will become a signature partner of MSG and get its logo on the uniforms of the WNBA Liberty as part of a large-scale, multiyear partnership. The daily fantasy operator also will get title branding to the forthcoming “DraftKings Fantasy Lounge,” a space within the arena’s SAP Madison Concourse slated to open this fall offering food, drink and a place for fans to play fantasy sports. Other entitlements for DraftKings include designation as the official daily fantasy sports partner of the Knicks, Rangers, Liberty and D-League Westchester Knicks, year-round digital and fixed signage, apron branding on the court for the Knicks, Liberty and Westchester Knicks games, and integration into MSG’s various digital and social media assets. Financial terms were not disclosed, but the agreement is described as a long-term deal and it adds to more than two dozen other team-level deals DraftKings holds across the four major U.S. pro leagues. DraftKings joins MSG’s roster of signature partners that includes Anheuser-Busch, Coca-Cola, Delta, Kia, Lexus, SAP and marquee partner Chase.
