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Marketing and Sponsorship

Hope Solo Re-Emerges In Nike Marketing After Months-Long Absence Due To Off-Field Issues

U.S. women's national soccer team G Hope Solo "quietly returned to Nike's marketing spotlight" after she had "vanished in recent months from Nike's social and mainstream media landscapes as she dealt with a domestic violence criminal case and a suspension from the national team," according to Allan Brettman of the Portland OREGONIAN. Nike Soccer on Wednesday "posted a photograph of Solo to its Twitter account -- a shot of the goalkeeper training with a piece of resistance equipment." The post is a "promotion for a free Nike smartphone app." Solo a month ago "was not among" the USWNT members who "modeled the Nike-designed home kits at an introduction event." When Nike Soccer "tweeted a photo Feb. 16 of several team members clad in the Nike-designed away kit, Solo was not in the picture." Before her recent troubles, Solo "was a model athlete for Nike soccer, training and women's apparel" (OREGONLIVE.com, 5/21).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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