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Marketing and Sponsorship

Aussie-Based Catapult, XOS Digital To Sell Performance Evaluation Product

Australian sports analytics company Catapult has struck a partnership with XOS Digital Inc. to co-sell a joint player performance evaluation product. The Jaguars have signed as the first client of the enhanced coaching solution. XOS Digital is embedding wearable-based motion tracking and player performance data from Catapult into its existing XOS Thunder video-based product. “This really brings the two sides of the house, so to speak, together between data and video,” said Catapult President of North America Brian Kopp. “We believe the joint capabilities will open a whole new level of capabilities for coaching.” The two parties will participate in a revenue-sharing agreement for sales of the enhanced version of XOS Thunder.

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