In the "biggest corporate sponsorship" of the WNBA Sky's 10-year history, the team finally has its "first-ever jersey sponsor," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The deal is an expansion of a relationship with Illinois-based specialty steel distributor Magellan that will include "putting the company's logo on the upper left shoulder of game jerseys." The Magellan logo will be shown "in addition to an ad for Boost Mobile, whose logo will remain below the number on the front of the jersey" as part of the league-wide jersey sponsorship deal. Financial terms of the Magellan deal were not disclosed, but it is "presumably worth as much or more to the Sky than its share of the Boost Mobile sponsorship." Magellan's logo also "will be on the backdrop during news conferences, and there will be in-arena promotion for a handful of charitable groups Magellan supports." The company had a "small-scale sponsorship deal with the Sky last season." Only the Mystics, Fever, Shock, Lynx, Stars and Mercury "had their own jersey sponsorship deals to supplement" the Boost Mobile deal last season (CHICAGOBUSINESS.com, 5/14).
