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Marketing and Sponsorship

Marketplace Roundup

In Newark, Christopher Baxter noted the U.S. Department of Defense has paid $5.4M "in taxpayer money to 14 NFL teams across the country, including $377,500 to the Jets, with the bulk spent by the National Guard." The payments coincide with "caps on military spending" imposed by Congress and the president. The New Jersey Army National Guard "paid for a segment at Jets home games in which soldiers were featured on the big screen, thanked for their service and given tickets to the game." Other teams that have "received taxpayer money from the military for similar arrangements" since '11 are the Falcons, Ravens, Bills, Bengals, Browns, Packers, Colts, Chiefs, Dolphins, Vikings, Steelers and Rams (NJ.com, 5/7).

THE BUCK STARTS HERE: In Milwaukee, Rich Kirchen reported the Bucks will "expand their retail presence at Milwaukee-area shopping centers and one in Madison." The Bucks said Wednesday that they have "launched a partnership with athletic merchandise retailer Name of the Game" at shops in suburban Milwaukee malls and a stand-alone location in Madison. The Bucks Pro Shop will "begin operations the week of May 11 at those Name of the Game locations" (BIZJOURNALS.com, 5/6).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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