Menu
People and Pop Culture

Letterman Addresses How He Used Late-Night Platform To Promote IndyCar

Since becoming a late-night talk show host in '82, CBS' DAVID LETTERMAN "has talked motor sports better than anyone with such a platform," and almost everyone who is anyone in motor sports, including former IndyCar driver MARIO ANDRETTI on multiple occasions, has been invited to his show "to talk racing," according to Curt Cavin of the INDIANAPOLIS STAR. Four-time Indianapolis 500 winner RICK MEARS "proudly recounts memories from appearances on Letterman's show," as do BOBBY RAHAL, JUAN PABLO MONTOYA, DARIO FRANCHITTI, TONY KANAAN, RYAN HUNTER-REAY and WILL POWER. Letterman said, "They're nice kids, great kids. ... Whenever we have a guy on people say, 'Geesh, that kid was fantastic,' and they are. They're worldly, very sophisticated, and it's a lot of fun for me." Cavin noted most of the conversations on Letterman's show are "focused, a chance to draw the audience into the sport Letterman loves." Letterman said this is "by design." He added, "A lot of people don't know what these cars are, they don't know what they look like, they don't know what they're capable of and you want to give them a sense of what it takes to control one, what they've got underneath them. That's where the skill is, that's where the athleticism is, that's where the delight of the race is, to see these guys manipulate these machines." Letterman over the years was "approached about becoming a partner in a race team, but no deal was struck." In the early '90s, he "surprised Rahal by saying he'd be open to joining his young team if the opportunity presented itself," and in '95, "it did" with the formation of Letterman Rahal Lanigan Racing. The amount of Letterman's investment "hasn't been revealed," but Rahal said that they have "always been near-equal partners" (INDIANAPOLIS STAR, 5/4).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/05/05/People-and-Pop-Culture/Letterman-Indy-Car.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/05/05/People-and-Pop-Culture/Letterman-Indy-Car.aspx

CLOSE