The "interlocking 'UK' that has been seen on every Kentucky uniform since 1997 has undergone a bit of a face lift," and when photos of the new floor at Memorial Coliseum -- home to the school's women's basketball and volleyball contests as well as gymnastics meets -- "made the rounds on social media, fans started to notice that the UK logo in the middle of the floor had a different look to it," according to Jennifer Smith of the LEXINGTON HERALD-LEADER. UK Exec Associate AD Jason Schlafer said, "We decided it was time to refresh our primary mark in a way that highlights the 'K' but also communicates the 'We are UK' message.'" Smith notes with facility upgrades "looming, UK decided it was a good time to make a change." It will be a "slow phasing in of the new 'UK' with its first appearance in Memorial Coliseum, then as a focal point on the new turf at the stadium and in the graphics packages that are a part of the renovations around the facility." Schlafer said that the logo "will make its way onto new uniforms and other printed materials within the next year or so." Smith notes UK for the past year "has been working with Nike to develop the new logo." Part of that work "included research and feedback from athletes, coaches and school administrators" (LEXINGTON HERALD-LEADER, 4/30).
