Comcast-Spectacor is "rebranding all three" of its subsidiaries under one name, and will be known as Spectra, according to Don Muret of SPORTSBUSINESS JOURNAL. Beginning June 2, facility manager Global Spectrum, concessionaire Ovations Food Services and ticketing provider Paciolan "will officially be renamed Spectra Venue Management, Spectra Food Services and Hospitality, and Spectra Ticketing and Fan Engagement, respectively." The strategy behind the rebrand is to "consolidate all divisions under one name and to continue expanding business by offering a bundle of services similar to Comcast Corp.’s business model for cable television, Internet and Wi-Fi." Comcast-Spectacor President & COO David Scott said that three initiatives "really drove the name change," including "how to best go to market to win new business and upgrade existing accounts, and customer service." He said that another driver was "standardization of internal operations with one accounting platform." Muret notes there are "no changes in senior management" as a result of the rebrand. The sponsorship services provided by the former Front Row Marketing, the sales division recently eliminated by Comcast-Spectacor, "will be split between Spectra Venue Management and, on the college side, Spectra Ticketing and Fan Engagement." Scott said that the rebrand "will cost several million dollars and could take up to two years to complete" (SPORTSBUSINESS JOURNAL, 4/27 issue). BILLBOARD's Ray Waddell noted Comcast-Spectacor's subsidiaries serve "more than 300 clients at 500 properties around the world with four core lines of business: venue management, food services & hospitality, ticketing & fan engagement, and digital services." Comcast-Spectacor is part of Comcast Corp., and the Spectra name is "a nod to Comcast-Spectacor’s roots." When company Chair Ed Snider founded the Flyers in '66, he "built the Spectrum in South Philadelphia as a way to express the multi-use nature of the arena" (BILLBOARD.com, 4/27).
