Menu
Marketing and Sponsorship

YouTube Seeking $10M Commitment From Advertisers If They Want In On NFL Channel

YouTube is asking marketers to pay $5.2M for a full football season’s worth of ads, "so long as they agree to shell out the same amount on non-football content" on its "Google Preferred" platform, according to sources cited by Suzanne Vranica of the WALL STREET JOURNAL. The bulk of the available inventory is NFL programming, though a source said that there "is some college football content as well." Sources said that the 15-second pre-roll ads "will run at the beginning of in-game and post-game highlight clips that will appear on the NFL’s YouTube page and in the 'OneBox' on Google search." Sources added that the "Google Preferred" program that the company rolled out last year "packages up ad inventory from YouTube’s most popular channels." Google in January "signed an agreement with the NFL that included the launch of an NFL channel on YouTube, which features game previews, in-game highlights and post-game recaps." Google "will handle ad sales, and when it recoups its annual fee it will split further revenue with the league." There are "some potential risks for Google: it’s unclear how its NFL sales push will sit with existing NFL advertisers." One ad agency exec pitched on the idea "described it as a way for brands to align themselves with the NFL without paying for TV ads" (WSJ.com, 4/22).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/04/23/Marketing-and-Sponsorship/Google.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/04/23/Marketing-and-Sponsorship/Google.aspx

CLOSE