SBD/April 15, 2015/Media

NBC, NBCSN See Viewership Figures Decline For '14-15 NHL Regular Season

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NBCSN averaged 349,000 viewers for 91 NHL game telecasts during the '14-15 season, down slightly from 351,000 viewers over 88 games last season. The audience still marks the cable net's third-best audience since acquiring NHL rights prior to the '05-06 season. Only last season and the lockout-shortened '12-13 season rank higher. NBCSN did see a small gain (+1%) for its "Wednesday Night Rivalry" telecasts (565,000 vs 559,000 viewers). The Wednesday night window drew seven of NBCSN's 10 most-viewed games this season. For all NBCSN games this season, Buffalo topped local markets, followed by Boston and Pittsburgh. The Flyers-Bruins season opener (956,000 viewers) was NBCSN's most-viewed telecast and best for a season opener since at least '93. It also is tied as NBCSN's most-viewed NHL regular-season game on record. Meanwhile, heading into the final weekend, NBC was seeing a 9% viewership drop for games on the broadcast channel. NBC could end up with its lowest season average for the NHL since the introduction of the Winter Classic in '07-08. Figures for the final telecast this past Saturday were not available at presstime. NBC this season also saw its lowest audience yet for the annual New Year's Day Winter Classic.

NHL REGULAR-SEASON AUDIENCE TREND ON BROADCAST TV
SEASON
NET
GAMES
VIEWERS (000)
'14-15**
NBC
12
1,532
'13-14
NBC
13
1,683
'12-13*
NBC
13
1,473
'11-12
NBC
12
1,580
'10-11
NBC
11
1,621
'09-10
NBC
10
1,560
'08-09
NBC
10
1,530
'07-08^
NBC
10
1,400
'06-07
NBC
9
1,344
'05-06
NBC
6
1,376
'04-05
NHL Lockout-Cancelled Season
'03-04
ABC
5
1,547
'02-03
ABC
5
1,656
'01-02
ABC
5
1,999
NHL REGULAR-SEASON AUDIENCE TREND ON CABLE TV
SEASON
NET
GAMES
VIEWERS (000)
'14-15
NBCSN
91
349
'13-14
NBCSN
88
351
'12-13*
NBCSN
57
392
'11-12
NBCSN
90
332
'10-11
NBCSN
53
348
'09-10
NBCSN
52
297
'08-09
NBCSN
54
318
'07-08
NBCSN
56
272
'06-07
NBCSN
58
212
'05-06
NBCSN
56
162
'04-05
NHL Lockout-Cancelled Season
'03-04
ESPN2
n/a
209


NOTES: * = Lockout-shortened season (no Winter Classic). ^ = First season with Winter Classic. ** = Excludes final regular season broadcast figures, which was regionalized. Number was not available at presstime.
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