CBS finished with 14.0 million viewers for the final round of The Masters on Sunday afternoon, up 26% from 11.1 million viewers last year, but down from 14.7 million viewers in '13 when the event went to a playoff. Saturday’s coverage on CBS finished with 8.9 million viewers, up 51% from 5.9 million viewers in '14, marking the best third-round Masters audience since '11 (CBS). SI.com's Richard Deitsch noted it is "way too early to tell" whether Masters winner Jordan Spieth will be a TV draw, but he has "age (21) and likability (at the moment) on his side." The "jackpot for golf networks" would be a competitive Tiger Woods "against the sport’s young guns," such as Spieth, Rory McIlroy, Patrick Reed, Rickie Fowler and Hideki Matsuyama. That is a "narrative you can sell to casual sports viewers" (SI.com, 4/13).
|
|
|
|
--------- SUNDAY ---------
|
--------- SATURDAY ---------
|
|
YR
|
WINNER |
TIGER
|
RAT.
|
VIEWERS (000)
|
RAT.
|
VIEWERS (000)
|
|
'15
|
Jordan Spieth |
17t
|
8.7
|
14,000
|
5.8
|
8,900
|
|
'14
|
Bubba Watson |
DNP
|
6.8
|
11,170
|
3.9
|
5,853
|
|
'13*
|
Adam Scott |
4t
|
9.4
|
14,700
|
5.8
|
8,500
|
|
'12*^
|
Bubba Watson |
40t
|
8.0
|
13,500
|
5.0
|
7,300
|
|
'11
|
Charl Schwartzel |
4t
|
9.5
|
15,257
|
6.5
|
9,486
|
|
'10
|
Phil Mickelson |
4t
|
10.7
|
16,676
|
6.7
|
9,897
|
|
'09*^
|
Angel Cabrera |
6t
|
8.3
|
14,303
|
5.3
|
8,135
|
|
'08
|
Trevor Immelman |
2
|
8.6
|
13,148
|
5.6
|
8,268
|
|
'07^
|
Zach Johnson |
2t
|
9.1
|
14,941
|
5.9
|
8,685
|
|
'06
|
Phil Mickelson |
3t
|
8.4
|
12,361
|
5.3
|
6,916
|
|
'05*
|
Tiger Woods |
1
|
9.8
|
14,634
|
5.7
|
8,224
|
|
|
|
|
|
|
|
|
NOTES: * = Ended in playoff. ^ = Aired on Easter Sunday.
