Little League P Mo'ne Davis' brand "is on fire," as she is the "inspiration behind a line of high-top sneakers and silicone watches," has a biopic in development at Disney Channel and has released a memoir last month through HarperCollins, according to Elizabeth Wellington of the PHILADELPHIA INQUIRER. Davis also has starred in a Spike Lee-directed commercial for Chevrolet, landed an SI cover and been crowned the AP Female Athlete of the Year. Her coach, Steve Bandura, "still funnels some requests," but Davis' "A-lister appearances are now being handled" by Hollywood talent agent Dolores Robinson. The challenge for Robinson is to "take advantage of Davis' star power, yet maintain her status as an amateur athlete." Davis has stated she wants to play college basketball, and the NCAA "would not disclose the monetary limit that would disqualify Davis" from college sports. The organization "did have to sign off on the Chevy commercial and the Disney Channel project." Robinson said, "Everything she does has to be approved through the NCAA. The calls keep coming in from everywhere: hair companies, baseball equipment, lines of toys." Robinson added that "all of Davis' earnings have been put in a trust." Wellington reports for Davis' M4D3 shoe line, which will be available online in June, $11 from each $75 sale will go to the "Because I'm a Girl Initiative" of Plan Int'l USA. Davis "will have a chance to travel as the face of M4D3's baseball-stitched high-top" but will not be paid. She also "won't get compensated for her collaboration" with Pennsylvania-based JoyJoy! watches, where $45 of the $70 set goes toward "refurbishing the baseball field at the Marian Anderson Recreation Center" (PHILADELPHIA INQUIRER, 4/8).
