Ultimate Skillet: Denny's Rolling Out Denny Hamlin-Themed Mobile Diner At Select Races

NASCAR driver Denny Hamlin has signed a deal with Denny's, whereby the restaurant chain will create a custom "Denny's Denny's" that travels with Hamlin to the track. There also will be a "Denny's Denny's" sweepstakes for fans, plus video content. The mobile diner will feature an authentic Denny's booth, a fork collection from Hamlin and syrup gas tanks. The "Denny's Denny's" will appear around Sprint Cup races at Texas, Charlotte and Daytona (Denny's). FOXSPORTS.com's Jay Pennell noted fans "will be able to take 'boothies' in a diner booth with a superimposed image of Hamlin sitting next to them." Hamlin also will "appear at the mobile unit at select times to meet fans, sign autographs and hold giveaways" (FOXSPORTS.com, 3/31).