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Marketing and Sponsorship

Marketplace Roundup

Boston-based coaching site CoachUp Founder & President Jordan Fliegel said that Warriors G Stephen Curry will get a "substantial" equity stake in the company as part of a recently announced deal. Fliegel added that Curry will be among the firm's "largest shareholders." He said of Curry, "He’ll have a real voice in the direction of the company." Fliegel added that talks between himself and Curry "started more than a year ago after a mutual friend connected the two" (CHARLOTTE OBSERVER, 3/31).

BEAM ME UP, SCOTTIE: The CHICAGO TRIBUNE reported "one lucky Bulls fan will win a night of basketball dreams" at United Center sponsored by Airbnb," with Basketball HOFer Scottie Pippen serving as host. The prize includes "VIP access to pregame and postgame activities and an overnight stay in the owner's suite." The winner "will receive a custom Bulls jersey upon arrival ... and then head to the floor for a tour and courtside seat for team warm-ups and a pregame dinner" (CHICAGOTRIBUNE.com, 3/30).

SIMPLY REFRESHING: THE ECONOMIC TIMES' Ratna Bhushan reported Coca-Cola "is picking up a 10% equity stake" in the Int'l Premier Tennis League. The deal is estimated at about US$3M, and Coca-Cola will add up to 10% equity "over a period of time." This "could stretch" over a three-year period. An official involved in the developments said that final closure of the deal "is in process" (ECONOMIC TIMES, 3/30).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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