Stephen Curry Signs Endorsement, Equity Deal With Coaching Site CoachUp

Warriors G Stephen Curry has signed an endorsement deal with coaching site CoachUp. The agreement that gives Curry equity in the site, which represents 13,000 coaches available for private instruction in a variety of team and individual sports. CoachUp Founder & President Jordan Fliegel said Curry will serve as "the face of CoachUp," and will be used primarily in digital and social media. Octagon represents Curry. David Pace of Massachusetts-based Pace Sports helped with the deal and is on the advisory board of CoachUp, which has raised around $10M in funding since '12 from names like Point Judith Capital of Boston and General Catalyst Partners of Cambridge, Bruins President Cam Neely and Dodgers Dir of Player Development Gabe Kapler.