Mondelez has added a multiyear MLS sponsorship to its collection of soccer assets that already included the U.S. men’s and women’s national teams. As the new official snack of MLS, the food giant will activate against both salty snacks and candy, including its Wheat Thins, Oreos, Ritz, Trident, Chips Ahoy and Sour Patch Kids brands. The deal includes MLS media and covers the cookie, candy, cracker and gum categories. Jeff Filiberto from CAA Consulting negotiated the deal for Mondelez (Terry Lefton, Editor-At-Large).
HITTING THE JACKPOT: In Las Vegas, Ray Brewer reports Cubs 3B prospect Kris Bryant, a Bonanza High graduate, "used his influence at Adidas to get his alma mater one free set of the apparel company’s newest uniform line." Bryant also "coordinated for the program to get 23 sets of cleats valued at $90 each." He "designed the brown cleats with gold stripes and with the school mascot Bengal on the heel." Bryant, who has an endorsement deal with adidas, "delivered the shoes during a preseason practice" (LAS VEGAS SUN, 3/19).
FIT FOR A KING: WWE and DraftKings yesterday announced a new partnership that runs through April 15, in which fans will compete in the “Ultimate SummerSlam Experience” through daily NBA fantasy games on DraftKings. The winner and a guest will travel to Brooklyn to attend SummerSlam at Barclays Center on Aug. 23 (WWE).
GIRL POWER: ESPNW.com's D'Arcy Maine reported Little League P Mo'ne Davis is "working with the shoe company M4D3 and the 'Because I am a Girl' initiative, [on] a new line of Mo'ne-designed sneakers, complete with baseball-themed stitching" that "will soon be hitting the market." Fifteen percent of the proceeds will go to "help impoverished girls around the world" (ESPNW.com, 3/17).
