Name: Steve Rosner
Position: 16W Marketing Partner & co-Founder
Age: 56
Where I’m from: Bayonne, N.J.
Where I call home: Closter, N.J.
Focusing on right now: Veteran clients' future endeavors.
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Rosner (r) admires his partner Frank Vuono (l)
for always being open to his new ideas |
Best advice: Fight for what you think is right. If you feel strongly about something, you should try to use that as a motivation to try to get the result or the answer that deep down inside you think is deserving. If you have that mindset, then you will go to wherever the end may be to try to get that result.
A must for a new hire: I try to get a sense of whether a person is looking for a job or to further his career. To me there are definitely different mindsets on people in those two situations. A job is just "look at the clock, see if it’s 5 o'clock," maybe not put in that extra effort. They see it as a paycheck. A career is somebody who is saying, "I want to make something out of myself, and I am gonna do whatever it takes."
Exec I admire most: My partner of 23 years, FRANK VUONO. He comes from a corporate background, and I come from an entrepreneurial one. But he has always been open to my thoughts and opinions, and I to his. I admire him for that. We’ve had a really great run, and I love him like a brother.
Best book I’ve read this year: "You Can't Make This Up" by AL MICHAELS. That was an interesting read for me. Not only because Al has worked with two of my clients, BOOMER ESIASON and CRIS COLLINSWORTH, but finding out how many people in the sports business Al worked for, worked with and covered. It was like a combination of reliving my younger years in sports, and then a little bit later, from the business side representing media people.
First thing in the morning: I check my phone and e-mail first, and then walk down the driveway and pick up my delivered Daily News. I still love turning the pages of a newspaper versus reading it online. I’m a local guy, it’s tough to break old habits. The Daily News is the one that goes back to my childhood.
Talking tech: I still use a flip phone. The reason is very simple: I want to control my own destiny. If I had an iPhone, I know I’d be looking at it all the time or be on it all the time. So I carry an iPad, and when I want to be connected, I get connected. I know it’s old school, but it’s worked for me, and if you ask any of my family members or clients, they will tell you they can always reach me.
Must have music: I’m a Jersey guy, so I’ve been to over 70 BRUCE SPRINGSTEEN shows. He’d have to be on top of the list. But I’ve got two teenage daughters, so I’ve heard my share of ED SHEERAN, BRUNO MARS and SAM SMITH.
Food for thought: There are two Italian joints, one on either side of the Hudson River. One is Angelo’s in Lyndhurst, and the other one is Il Mulino in Lower Manhattan. Angelo’s is right out of “THE SOPRANOS.” It’s got the red checkers, and the best manicotti you’ve ever had. Il Mulino, once you open the door and smell the garlic, all you’ve got to do is sit down and eat.
How I unwind: I love getting down to my place in Juno Beach. Once I get there I have a whole different mindset. It comes from two things. One, being able to wake up and have my coffee on the balcony with the Atlantic Ocean about 50 yards from me. The other is just being able to be in shorts all day. My family and I, we call it paradise.
Day in the life: If you would’ve told me 10 years ago that Boomer was doing a morning radio show and getting up every day at 4:30 in the morning, I wouldn't have believed you. And I think if you asked Boomer, I don’t think he would've either. There are new things that come up all the time, and I think the open communication that I have with my clients, and knowing them and what would work for them and wouldn’t work for them, is a key to our relationships.
