Menu
Colleges

Missouri's SEC Move Proving Lucrative, Even Before Conference Network Money Flows In

Missouri’s first two years in the SEC "proved to be lucrative for the school’s athletics department," as the university had a nearly $10M operating budget surplus, according to Dave Matter of the ST. LOUIS POST-DISPATCH. Furthermore, all SEC schools "have yet to cash in on the expected windfall from the SEC Network." Missouri athletics "generated an operating surplus" of $3.49M for FY '13-14. During FY '12-13, the school's first year collecting SEC revenue, athletics "took in an operating surplus" of $6.03M. Missouri during FY '13-14 also "generated school-record athletics revenue" of $83.72M, an increase of 9.7%. Missouri Exec Associate AD Tim Hickman said, "That was obviously a great year for football and that drove a lot of things to exceed our expectations." Matter notes the athletic program in '12 "had to borrow from the university’s coffers while operating at a deficit" of nearly $18M during its first year in the SEC because the Big 12 withheld $12.41M in league revenue "as part of the school’s exit fee." For the most recent fiscal year, which ended June 30, Missouri's "largest source of revenue" was $24.24M via ticket sales, up 7.5% from the previous year. The football team "led the way" with $17.55M in ticket sales revenue for the '13 season, a 17.2% increase "despite Memorial Stadium’s decreased capacity caused by renovations." Missouri "didn’t budget for an increase in TV revenue." But Hickman said that the school's SEC Net payout "could be between" $2-5M, and the program budgeted for a $2.5M increase in bowl revenue based on the new CFP and SEC bowl structure (ST. LOUIS POST-DISPATCH, 2/18).

BREAK IT DOWN: In Missouri, David Morrison reported the athletic program's biggest expenses "came from salaries, bonuses and benefits paid to the coaching and administrative staffs," totaling $31.3M, a 9.1% increase. The cost of facilities maintenance and rental rose nearly 60% to $11.4M, while the "outstanding debt on facilities" rose 256%, from $22.8M to $81.3M. Hickman said that the added facilities costs "came largely from furnishing the school’s new SEC Network studio at Mizzou Arena as well as paying for furniture, fixtures and equipment for some of the department’s other projects" (COLUMBIA DAILY TRIBUNE, 2/15).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/02/18/Colleges/Mizzou-Financials.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/02/18/Colleges/Mizzou-Financials.aspx

CLOSE