Menu
Marketing and Sponsorship

MLB In Trademark Dispute With Evolution Finance Over "W" Of Nationals, Cubs

DC-based Evolution Finance for two years has been "locked in a trademark dispute" with lawyers representing the Nationals and Cubs after MLB opposed its "attempt to trademark the white-and-green logo" for its WalletHub website, according to Steven Overly of the WASHINGTON POST. The league "asserts that the WalletHub logo bears a strong resemblance to Ws trademarked by the two teams, and that granting Evolution Finance rights to use the mark without restrictions could create confusion for customers and complications for both businesses." The league in documents said that the two teams "hold trademarks featuring similar block-type Ws -- not just the curly W more often associated with the Nationals." The Cubs’ W is "used on a flag that flies over the team’s stadium after a win," while the Nationals "hold a trademark for a block-type W that was primarily used when the team was known as the Senators." MLB attorneys said that consumers will be led to believe that the WalletHub personal finance site is "related to or endorsed by the sports teams, which would have an adverse effect on both the Nationals and Cubs." Evolution Finance Founder & CEO Odysseas Papadimitriou believes that the league has "negotiated in good faith, but the restrictions it proposes are too onerous." Overly cites a draft agreement that "primarily demands the start-up not use its logo in connection with baseball or softball." However, it "also requires Evolution Finance to agree it will not try to trademark a stand-alone W for any other goods or services" (WASHINGTON POST, 2/10).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/02/10/Marketing-and-Sponsorship/WalletHub.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/02/10/Marketing-and-Sponsorship/WalletHub.aspx

CLOSE