NBC announced a sell-out of the ad spots for Super Bowl XLIX earlier this week. The chart below presents a quarter-by-quarter rundown of the advertisers in Sunday's game. The list, compiled via research and several media reports, is tentative and likely to change by gametime. Pregame, halftime and postgame spots are not included in the chart. Also not listed below are spots promoting the NFL and its affiliated properties (THE DAILY).
| ADVERTISER |
LENGTH
|
AD AGENCY |
|
FIRST QUARTER
|
| Avocados from Mexico |
:30
|
GSD&M, Austin |
| BMW (i3) |
:60
|
KBS, N.Y. |
| NFL (Domestic violence PSA) |
:30
|
Grey, N.Y. |
| Snickers (Mars) |
:30
|
BBDO, N.Y. |
| T-Mobile |
:30
|
Publicis, Seattle |
| TurboTax (Intuit) |
:60
|
Wieden + Kennedy |
|
SECOND QUARTER
|
| Discover |
:30
|
The Martin Agency, Richmond |
| Fiat Chrysler |
n/a
|
n/a |
| Nationwide |
:45
|
McKinney, Durham |
| Paramount Pictures (Terminator: Genisys") |
:30
|
In-house |
| Toyota (Camry) |
:60
|
Saatchi & Saatchi, L.A. |
|
FIRST-HALF TO-BE-DETERMINED
|
| Carnival Cruise Lines |
:60
|
BBDO, Atlanta |
| Lexus (NX) |
:30
|
Walton Isaacson, N.Y. |
| Skittles (Mars' Wrigley) |
:30
|
DDB, Chicago |
| Squarespace |
:30
|
Wieden + Kennedy, N.Y. |
| WeatherTech |
:30
|
Pinnacle Advertising, Schaumburg |
|
THIRD QUARTER
|
| Jublia (Valeant Pharmaceuticals) |
:30
|
Harrison & Star, N.Y. |
| Kia (Sorento CUV) |
:60
|
David & Goliath, L.A. |
| Sprint |
:30
|
Deutsch, L.A. |
|
FOURTH QUARTER
|
| Fiat Chrysler |
n/a
|
n/a |
| Fiat Chrysler |
n/a
|
n/a |
| Loctite |
:30
|
Fallon, Minneapolis |
| Victori'a Secret (Limited Brands) |
:30
|
In-house |
| Wix.com |
:30
|
Committee, L.A./Jeff Huggins, Andrea Janetos |
|
PLACEMENT TO-BE-DETERMINED
|
| Always (P&G) |
:60
|
Leo Burnett, London/Toronto/Chicago |
| Bud Light (A-B InBev) |
:90
|
Energy BBDO, Chicago |
| Budweiser (A-B InBev) |
:60
|
Anomaly, N.Y. |
| Budweiser (A-B InBev) |
:60
|
Anomaly, N.Y. |
| Coca-Cola |
:60
|
Wieden + Kennedy, N.Y. |
| Disney Pictures ("Tomorrowland") |
:30
|
In-house |
| Doritos (PepsiCo's Frito Lay) |
:30
|
Consumer-generated spot |
| Doritos (PepsiCo's Frito Lay) |
:30
|
Consumer-generated spot |
| Dove Men+Care (Unilever) |
:30
|
Davie Brown Entertainment, L.A. |
| Esurance (Allstate) |
:30
|
Leo Burnett, Chicago |
| GoDaddy |
:30
|
Barton F. Graf 9000, N.Y. |
| Illumination Entertainment ("Minions") |
:30
|
In-house |
| Legendary Pictures ("Seventh Son") |
:30
|
In-house |
| McDonald's |
:60
|
Leo Burnett, N.Y. |
| Mercedes-Benz |
:60
|
Merkley + Partners, N.Y. |
| Microsoft |
:60
|
n/a |
| Mophie |
:30
|
Deutsch, L.A. |
| Nationwide Insurance |
:30
|
n/a |
| NFL |
:30
|
Grey, N.Y. |
| Nissan |
:90
|
TBWA/Chiat/Day, L.A. |
| Sketchers |
:15
|
Siltanen & Partners, Calif. |
| Toyota (Camry) |
:60
|
Saatchi & Saatchi, L.A. |
| uCool ("Heroes Charge") |
:15
|
In-house |
| Universal Pictures ("Jurassic World") |
:30
|
In-house |
| Universal Pictures ("Ted 2") |
:30
|
In-house |
| Weight Watchers |
:30
|
Wieden + Kennedy, N.Y. |
