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Who's In, Who's Out: A Rundown Of In-Game Spots For NBC's Super Bowl Telecast

NBC announced a sell-out of the ad spots for Super Bowl XLIX earlier this week. The chart below presents a quarter-by-quarter rundown of the advertisers in Sunday's game. The list, compiled via research and several media reports, is tentative and likely to change by gametime. Pregame, halftime and postgame spots are not included in the chart. Also not listed below are spots promoting the NFL and its affiliated properties (THE DAILY).

ADVERTISER
LENGTH
AD AGENCY
FIRST QUARTER
Avocados from Mexico
:30
GSD&M, Austin
BMW (i3)
:60
KBS, N.Y.
NFL (Domestic violence PSA)
:30
Grey, N.Y.
Snickers (Mars)
:30
BBDO, N.Y.
T-Mobile
:30
Publicis, Seattle
TurboTax (Intuit)
:60
Wieden + Kennedy
SECOND QUARTER
Discover
:30
The Martin Agency, Richmond
Fiat Chrysler
n/a
n/a
Nationwide
:45
McKinney, Durham
Paramount Pictures (Terminator: Genisys")
:30
In-house
Toyota (Camry)
:60
Saatchi & Saatchi, L.A.
FIRST-HALF TO-BE-DETERMINED
Carnival Cruise Lines
:60
BBDO, Atlanta
Lexus (NX)
:30
Walton Isaacson, N.Y.
Skittles (Mars' Wrigley)
:30
DDB, Chicago
Squarespace
:30
Wieden + Kennedy, N.Y.
WeatherTech
:30
Pinnacle Advertising, Schaumburg
THIRD QUARTER
Jublia (Valeant Pharmaceuticals)
:30
Harrison & Star, N.Y.
Kia (Sorento CUV)
:60
David & Goliath, L.A.
Sprint
:30
Deutsch, L.A.
FOURTH QUARTER
Fiat Chrysler
n/a
n/a
Fiat Chrysler
n/a
n/a
Loctite
:30
Fallon, Minneapolis
Victori'a Secret (Limited Brands)
:30
In-house
Wix.com
:30
Committee, L.A./Jeff Huggins, Andrea Janetos
PLACEMENT TO-BE-DETERMINED
Always (P&G)
:60
Leo Burnett, London/Toronto/Chicago
Bud Light (A-B InBev)
:90
Energy BBDO, Chicago
Budweiser (A-B InBev)
:60
Anomaly, N.Y.
Budweiser (A-B InBev)
:60
Anomaly, N.Y.
Coca-Cola
:60
Wieden + Kennedy, N.Y.
Disney Pictures ("Tomorrowland")
:30
In-house
Doritos (PepsiCo's Frito Lay)
:30
Consumer-generated spot
Doritos (PepsiCo's Frito Lay)
:30
Consumer-generated spot
Dove Men+Care (Unilever)
:30
Davie Brown Entertainment, L.A.
Esurance (Allstate)
:30
Leo Burnett, Chicago
GoDaddy
:30
Barton F. Graf 9000, N.Y.
Illumination Entertainment ("Minions")
:30
In-house
Legendary Pictures ("Seventh Son")
:30
In-house
McDonald's
:60
Leo Burnett, N.Y.
Mercedes-Benz
:60
Merkley + Partners, N.Y.
Microsoft
:60
n/a
Mophie
:30
Deutsch, L.A.
Nationwide Insurance
:30
n/a
NFL
:30
Grey, N.Y.
Nissan
:90
TBWA/Chiat/Day, L.A.
Sketchers
:15
Siltanen & Partners, Calif.
Toyota (Camry)
:60
Saatchi & Saatchi, L.A.
uCool ("Heroes Charge")
:15
In-house
Universal Pictures ("Jurassic World")
:30
In-house
Universal Pictures ("Ted 2")
:30
In-house
Weight Watchers
:30
Wieden + Kennedy, N.Y.

 

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