Menu
Media

Michaels Says He Had Talking Points, But No Script, During Mueller Report Comments

NBC's Al Michaels said he had "written out the points" he wanted to make during the Patriots-Ravens AFC Divisional playoff game regarding the Mueller Report because he was "dealing with, in effect, a legal document" and he wanted to be sure he had "everything right." He sat for an extensive Q&A with THE MMQB's Jenny Vrentas and recounted the decision to address the report during the game, which resulted in a barrage of people questioning the authenticity of the comments made by Michaels and analyst Cris Collinsworth. He said, "I’m sure to some people, it sounded like a script. ... What I really did is recount some of the specifics of the report. Now again, you had [NFL Commissioner Roger Goodell] sitting in the stands. There’s a lot of animus towards Roger from a lot of people, and no matter what the report said, they were still going to feel that way. But I felt the key thing to do -- and I know [NBC Sports Chair] Mark Lazarus, I think he talked about this at the boxing press conference -- was we were there to report the facts. And then Cris came in with his comment, editorially, about Roger." Michaels noted Collinsworth "felt it was important for him to say, 'Look, I know him as an honorable man.'" Michaels: "That probably turned some people off. But let’s reverse this for a second. Let us say that we had this game, Roger is at the game, Baltimore is in the game, and we ignored it. I think then, we should have come in for some criticism. But instead, we had to address it, and this is the way we felt it was fair to address it." He added, "We live in this world of tweeting, and social media, and anti-social media, and all the rest, so no matter what you say, there is going to be what people say is a firestorm" (MMQB.SI.com, 1/23).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2015/01/23/Media/Al-Michaels.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2015/01/23/Media/Al-Michaels.aspx

CLOSE