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Leagues and Governing Bodies

NASCAR Looking At Entering Into Longer Sanctioning Agreements With Tracks

NASCAR "is poised to enter long-term relationships with its racetracks" after a longtime policy of "one-year engagements," according to Nate Ryan of USA TODAY. There "have been multiple meetings after the 2014 season to discuss the concept of multiyear sanctioning agreements that effectively would set much of the Sprint Cup schedule beyond the current season for the first time." NASCAR traditionally had "signed annual deals with every track, pushing the yearly release of the schedule to late summer or early fall." NASCAR Exec VP/Racing Development Steve O'Donnell: "We're not there yet. If we can put something together where it's helpful for fans to know, our goal is to get the schedule out as early as we can." A multiyear deal "would offer tracks the ability to sell season ticket packages and sponsorships with more flexibility and security" (USA TODAY, 1/21).

SBJ Morning Buzzcast: May 21, 2024

Historic week for the NCAA?; NFL owners vote on private equity; NASCAR's charters; and the NBA Conference Finals.

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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