Fox Sports "is on the verge" of signing Georgetown Univ. to a "multimedia rights agreement, providing further evidence of the big media company’s desire to expand more into college sports," according to Ourand & Smith of SPORTSBUSINESS JOURNAL. Fox "broke into the multimedia rights space" in '11 by signing USC to a deal, and Georgetown would represent the company's "second client in a space traditionally dominated by IMG College and Learfield Sports." No financial terms were available, but sources said that the Georgetown deal "is expected to cover up to 10 years." Experts said that the value of deals like this "for non-football schools typically ranges" from $1-3M a year. The school "will have the opportunity to make more from revenue sharing if Fox hits certain sales thresholds." The new deal "has traditional multimedia rights components that encompass radio, digital, print, in-venue signage and hospitality." Georgetown to date has "handled corporate sponsorships and advertising in-house." Similar to its USC deal, Fox Sports "will hire a general manager who will be embedded in the athletic department" on Georgetown’s campus (SPORTSBUSINESS JOURNAL, 1/19 issue).
