The NFL in December ranked third in comScore Media Metrix Multi-Platform sports rankings, its highest ranking in more than a year and a key part in a relative shakeup in the monthly figures. Fueled in part by the conclusion of the ’14 regular season, the NFL’s total of 57.7 million uniques during the month was 38% higher than its total from the same month a year ago. The Fox Sports-Sporting News Media digital partnership, meanwhile, fell from second in November to fourth last month, with a drop in unique visitors of more than 10 million. ESPN led the category for the ninth straight month, posting the fourth highest total in comScore sports history with 88.4 million unique visitors. ESPN also led in consumption metrics with an average of 92.9 minutes per user during the month, down from more than 106 minutes per user during December.
| RANK |
SITE |
UNIQUES (000)
|
| 1) |
ESPN |
88,384
|
| 2) |
Yahoo Sports-NBC Sports Network * |
66,547
|
| 3) |
NFL Internet Group |
57,706
|
| 4) |
Fox Sports Digital-Sporting News Media |
56,650
|
| 5) |
CBS Sports** |
51,806
|
| 6) |
Bleacher Report-Turner Sports Network *** |
51,309
|
| 7) |
USA Today Sports Media Group^ |
40,513
|
| 8) |
SB Nation |
36,185
|
| 9) |
Sports Illustrated sites# |
20,527
|
| 10) |
MLB |
15,469
|
| 11) |
Deadspin.com |
14,380
|
| 12) |
MSN Sports |
14,266
|
| 13) |
CineSports |
10,579
|
| 14) |
NHL Network |
10,277
|
| 15) |
HuffPost Sports |
8,900
|
NOTES: * = Rivals.com, ThePostGame.com, Rotoworld and FanDuel. ** = Includes 24/7 Sports. *** = Includes NBA.com, NCAA.com and WNBA.com. ^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, The Big Lead and For The Win. # = Includes 120 Sports, National Football Post, and the FanSided Network.
