Sponsors Line Up For Second Harvard-Yale "Rivalry On Ice" Game At MSG

Turkish Air Lines, Celebrity Cruise Lines, Cross Pens, the Wall Street Journal and the Mead Brown Costa Rican resort are in as sponsors for the second annual "Rivalry on Ice" college hockey game Saturday, which pits Harvard against Yale at MSG and will be televised on NBCSN. Sponsors get dasherboard signage, features and ads in the broadcast, on-ice contests during intermissions, program ads, social media mentions, LED signage and hospitality. Former New York Gov. George Pataki, a Yale graduate, will drop the puck for the ceremonial face off, while Hockey HOFer Mark Messier will again serve as a brand ambassador for the game. The Leverage Agency, N.Y., owns, sells and manages the event, in conjunction with its representation of the Ivy League for marketing and licensing.