Menu
Leagues and Governing Bodies

Few Pro Tennis Players Are Making Money, Creating Concerns Of A Talent Exodus

The number of pro tennis players that break even at the sport is "fewer than 1,000," and far fewer "make a decent living," according to Carl Bialik of FIVETHIRTYEIGHT.com. More players "are competing for prizes that are growing slowly, especially at the game’s lowest levels." An analysis by the Int'l Tennis Federation showed that "only 336 men and 253 women made more than they spent playing tennis last year." The sport's economics "are particularly brutal," as players "are individual contractors who have to cover their own transportation, equipment, coaching and -- at some events -- accommodation and food." Almost all of them "have to supplement their winnings with sponsorships, support from their national federations or their families, odd jobs or all of the above." A player who lost in the first round of a Grand Slam event last year earned roughly $130,000, but the rest of the players in the world "are fighting for much smaller purses." The ITF estimates that the 4,978 men who won some prize money last year but were not in the top 1% "earned, on average, a little over $13,000." The bottom 99% of the 2,650 women who earned prize money "averaged about $22,600." The ITF "is considering how to divide the revenue among players in a way that’s best for the game." The nonprofit body "is studying the sport’s economics to make sure that players who are good enough to break through don’t quit the game before doing so." ITF Exec Dir of Pro Tennis Kris Dent: "The last thing I’d want is for an exceptionally talented player to have to leave the game after a year or two, before they realize their potential." Dent added that he "wants the lowest-level tournaments to cover players’ food and hotel costs in the form of a per diem" (FIVETHIRTYEIGHT.com, 12/30).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/12/31/Leagues-and-Governing-Bodies/Tennis.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/12/31/Leagues-and-Governing-Bodies/Tennis.aspx

CLOSE