Ticket sales for the Vikings' new stadium "are exceeding goals, and the team is adding suites to accommodate demand," according to Rochelle Olson of the Minneapolis STAR TRIBUNE. The team reports "selling 30,000 seat-builder licenses." Ticket sales "started nine months ago under the management of Van Wagner Sports & Entertainment," marking the "first time such seat licenses have been sold in the Twin Cities market." The team "has raised" $80M of the overall goal of $125M in PSLs. Vikings execs said that "the goal was to raise" $37M this year. Olson notes the most expensive PSLs "are sold out," including the Field Club at $9,500 and the Valhalla Club at $7,000. Vikings Club PSLs also "are sold out" at $4,500 each. The team also announced "strong suite sales to the point it’s adding two new categories." The Vikings "will offer 15 new 10-person" suites, bringing the new stadium's "suite total to 131." Van Wagner VP/Team & Venue Services Jason Gonella said that 74 of the 108 suites up for sale "have been sold at prices ranging from $110,000 to more than $300,000" for the '16 season. Meanwhile, Olson reports the Vikings "will have another new premium seat option" in early '15 targeting fantasy football players that "will sell from about $250 to $800 per game with a four-year agreement required." The section will offer "unique content for mobile devices, 4k television displays, video gaming and media broadcast integration" (Minneapolis STAR TRIBUNE, 12/23). In Minneapolis, Nick Halter reported after offering PSLs to all of the people who held season tickets before '14, the Vikings "will now start offering them to the 6,000 fans who became season ticket holders this year." Vikings Exec VP & CMO Steve LaCroix said that the team "is on pace to meet" the $125M limit set by the state (BIZJOURNALS.com, 12/22).
