Bears WR Alshon Jeffery has "inked a deal" with sports drink BodyArmor as its newest spokesperson, "setting him up to be the local face of the product after its recent launch" in the Chicago market, according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. Jeffery will "appear in local advertising campaigns and events for the product, which is a coconut water-based rival to established brands like Gatorade and Powerade." Financial terms of the agreement were not disclosed, but sources "peg the deal's value at between $75,000 and $100,000." Unlike his fellow BodyArmor endorsers, Jeffery's deal "could have a much more wide-ranging financial impact because he's going public with a portion of his future income" through his deal with Fantex (CHICAGOBUSINESS.com, 12/16).
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Bonner's image will appear on store displays across
South and Central Texas |
FLIGHT PATH: Golfer Rickie Fowler and aviation firm Wheels Up Founder Kenny Dichter appeared on CNBC’s “Squawk Box” this morning, with host Joe Kernen noting the company has named Fowler "as its newest brand ambassador.” Fowler said, “We spend a lot of time in the air and the quickest we can get to places and get home, the better.” Dichter said of Fowler, “You've got to buy a stock at the right time and you've got to hold it. He's a buy and hold.” Dichter noted Wheels Up will appear on Fowler’s golf bag and “he's doing advertising with us that we’re going to be featuring in some business publications” (
“Squawk Box,” CNBC, 12/18).
BIG RED FRESHNESS: In San Antonio, W. Scott Bailey reported Austin-based soft drink maker Big Red Inc. and Spurs F Matt Bonner "have teamed up for a new promotional campaign." Bonner "signed on as the new brand ambassador" for Big Red, which "produces a line of flavored soft drinks." As part of the deal, Big Red is "incorporating images of Bonner" on store displays "across South and Central Texas" (BIZJOURNALS.com, 12/16).
MARIO KART: In Ft. Lauderdale, Marcia Heroux Pounds reported Heat G Mario Chalmers has "signed on as a celebrity spokesman" for Boca Raton-based Excell Auto Group. The high-end auto retailer said that Chalmers "will appear on all company marketing and advertising materials" and "make special event appearances on behalf of the company" (SUN-SENTINEL.com, 12/16).
