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Marketing and Sponsorship

Univ. Of Miami, Nike Could End Apparel Deal As Under Armour, Adidas Submit Bids

The Univ. of Miami’s 27-year "marriage with Nike -- the first of its kind in college sports -- may be coming to an end," according to Matt Porter of the PALM BEACH POST. UM has "not renewed its contract with Nike," which expires Aug. 31, and adidas and Under Armour "have submitted formidable bids to replace Nike" as the official supplier to UM athletics. UM AD Blake James confirmed that "two undisclosed companies made bids and said Nike has an opportunity to match." The bids submitted by adidas and Under Armour are "believed to be several million dollars per year richer than Nike’s deal with UM." Porter notes all official UM apparel "is made by Nike" (PALM BEACH POST, 12/17). In Miami, Susan Miller Degnan noted UM "just switched" to new football uniforms this season. The jerseys "have been popular among fans, and the uniforms well liked by the players" (MIAMIHERALD.com, 12/16).

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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