This past year saw another stellar group of sports-themed ads as companies tried to differentiate themselves in an increasingly crowded marketplace and make an impression on consumers. Here are some ads that rose above the clutter.
DEREK & THE DOMINOS: Nike’s creative machine once again captured the moment and
delivered a poignant Jordan Brand spot to honor retiring Yankees SS Derek Jeter. The spot features fans, celebrities and former teammates tipping their cap to “The Captain” in a sign of respect and admiration during his final season in pinstripes. Even Red Sox fans, so loathe to honor anything Yankee-related, tip their cap in the spot. The ad features no dialogue, yet speaks volumes to Jeter’s popularity and marketing prowess.
THEY CALL ME JAM-BOOGIE: The hype and excitement surrounding Browns QB Johnny Manziel enabled him to sign some high-profile endorsement deals, including one with Snickers. Manziel’s hunger gets the best of him as he ends up teaching an aerobics class for a room full of middle-aged women who chant his name, "Johnny JamBoogie."
Also:
* Dockers rolls out a PSA-style ad spoofing Jim Harbaugh's khaki-heavy wardrobe.
* State Farm brings together Aaron Rodgers and "SNL" muscle-builders Hans & Franz.
* Nike goes big on star power in its “Winner Stays” World Cup campaign.
* Tom Brady plays the role of mullet-haired telemarketer for fantasy sports site DailyMVP.
* Landon Donovan shows a self-deprecating side as EA Sports pitches its World Cup game.
* Tom Watson gets pelted on the driving range, surprises golfers in MasterCard's spot.
* Chevy honors LLWS hero Mo’ne Davis while avoiding issues with future eligibility.
* The Big East goes nostalgic promoting its hoops tournament at MSG.
