ESPN in November extended its historic level of performance in the comScore Media Metrix Multi-Platform rankings, surpassing 90 million unique visitors for the second time in three months. Its total last month of 90.8 million uniques trails only its September total of 94 million in the history of the sports category. In the last six months, ESPN has topped the sports list each month, set three new category records, and gone over a previously unreached mark of 80 million five times. Below ESPN, there was some shuffling of ranks in November, as the Fox Sports Digital-Sporting News Media alliance rose from third to second, and CBS rose from sixth to fifth, fueled in part by a company record total of 12.6 million uniques for college sports and recruiting destination 247Sports.com. ESPN also led in consumption metrics with an average of 106.2 minutes per user during November.
|
RANK
|
SITE |
UNIQUES (000)
|
|
1
|
ESPN |
90,817
|
|
2
|
Fox Sports Digital-Sporting News Media |
66,820
|
|
3
|
Yahoo Sports-NBC Sports Network * |
65,459
|
|
4
|
NFL Internet Group |
56,814
|
|
5
|
CBS Sports** |
53,160
|
|
6
|
Bleacher Report-Turner Sports Network *** |
52,447
|
|
7
|
USA Today Sports Media Group^ |
41,552
|
|
8
|
SB Nation |
34,459
|
|
9
|
Sports Illustrated sites# |
20,519
|
|
10
|
MLB |
13,928
|
|
11
|
Deadspin.com |
13,570
|
|
12
|
MSN Sports |
12,936
|
|
13
|
HuffPost Sports |
10,801
|
|
14
|
NHL Network |
10,432
|
|
15
|
CineSports |
10,016
|
|
|
|
|
NOTES: * = Rivals.com, ThePostGame.com, Rotoworld and FanDuel. ** = Includes 24/7 Sports. *** = Includes NBA.com, NCAA.com and WNBA.com. ^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, The Big Lead and For The Win. # = Includes 120 Sports, National Football Post, and the FanSided Network.
