ESPN.com's Darren Rovell reports the uniforms for all four teams in the College Football Playoff will feature a "diamond-colored swoosh," which Nike notes "symbolizes the teams' goal: a diamond championship ring." Nike sponsors all four teams -- Alabama, Oregon, Florida State and Ohio State. Oregon "will wear green-based uniforms with a green stain finished helmet" as the home team in the Rose Bowl. The uniform pants "have the words 'Fighting Ducks' down the side." Both Alabama and FSU "will wear their traditional" home uniforms. Ohio State's "home scarlet jersey features black numbers on the shoulders" (ESPN.com, 12/9).
ALOHA! In Honolulu, Jason Kaneshiro notes Under Armour is the new "official running partner" of the Dec. 14 Honolulu Marathon, and "will produce the shirts awarded to those who complete the 26.2-mile course on Sunday, among other considerations in the deal." Marathon President & CEO Jim Barahal said that details of "what is expected to be a multi-year contract are being finalized, and the company will provide approximately 40,000 shirts and 10,000 hats as part of the pact." Barahal added that the marathon's "connection to Japan" was an attraction for UA (HONOLULU STAR-ADVERTISER, 12/9).
GUYS AND DOLLS: In Philadelphia, Diane Mastrull noted locally based Bleacher Creatures, which produces dolls of players in the NBA, NHL, MLB, NFL and MLS, has "been on an incredible run" since opening in '11. With more than "1,000 player dolls on the market -- and plenty more planned -- the company is expanding into entertainment" and has "recently signed a "licensing deal with DC Comics and Warner Bros." Bleacher Creatures President & Founder Matthew Hoffman said the company "did seven figures" in its first year. He added that sales "have nearly doubled each year since" (PHILADELPHIA INQUIRER, 12/8).
