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Marketing and Sponsorship

Marketplace Roundup

In Portland, Matthew Kish reported Nike last Thursday opened a 6,000-square-foot store in Newport Beach, Calif., that "exclusively serves female customers." It "features numerous Nike products for women including running, training and sportswear as well as an in-store fitness studio." The studio "is a first in a U.S. Nike retail store." The company "plans to open another women's-only store this month in China" (BIZJOURNALS.com, 11/21). The China-based store will be located in Shanghai's IAPM Mall. Nike said that both store openings "are part of the brand's larger retail strategy to serve women" (OREGONLIVE.com, 11/21).

TAKING FLIGHT: In Chicago, Lewis Lazare reported United Airlines has "decided to extend its relationship as the official airline" of the Browns. Under terms of the new agreement, United will "continue to fly the team to and from away games each season." In addition, United will "maintain its brand presence at FirstEnergy Stadium" and on team's website. The deal also includes promotions such as United Dream Destination, a contest at Browns home games where the team "selects one fan to play a destination trivia game for a chance to win vouchers for United flights" (BIZJOURNALS.com, 11/21).

OPEN INVITATION: In L.A., Chuck Schilken noted North Carolina-based supermarket chain Food Lion "has some Super Bowl tickets to give away," and someone with the company "decided a great way to promote the giveaway would be to send out conciliatory tweets to various NFL markets on Friday, saying the teams' fans can still go to the Super Bowl even though their teams won't be there." The company tweeted at fans of several teams, including the Cowboys, Giants, 49ers, Steelers, Redskins and Falcons. However, none of those teams "have been eliminated from the playoffs." The company later tweeted, "Our apologies ... Everyone can go to the Super Bowl! Including the @49ers @steelers @Panthers @dallascowboys @Atlanta_Falcons @Giants @Saints" (LATIMES.com, 11/21).

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