Longtime IMG Senior Corporate VP Sandy Montag "is launching his own consulting firm," according to Liz Mullen of SPORTSBUSINESS JOURNAL. Montag, who "started his career at the agency nearly 30 years ago and works with such top names as Bob Costas, John Madden and Jim Nantz," will as part of his new arrangement "continue to represent his clients who remain with WME-IMG." His new company, The Montag Group, "will represent teams, leagues, television networks and corporations in the areas of strategic development, negotiations and content development." Montag "will split his time between the new venture and representing about 50 clients at WME-IMG." WME-IMG board member Rick Rosen "will be taking over Montag’s managerial duties, which included supervising about 40 employees who handled the representation of about 250 clients." Montag said that his new firm "will not represent individual broadcasters or other talent." He added, "My representation business is exclusive with IMG." But he hopes that he will be able to "work with teams, leagues, networks and other companies in providing services ranging from media rights negotiations to content development and entry strategies into the sports business." The company will be based in N.Y. and White Plains, N.Y. The Montag Group "does not have any formal clients, but it is expected to join with Ari Fleischer Sports Communications to offer joint services" (SPORTSBUSINESS JOURNAL, 11/17 issue).
